Google+ Local Gets Personal with Dedicated Phone Support

Posted on Mar 12, 2013 in Local Search Industry Insights

Google+ Local Gets Personal with Dedicated Phone Support

In the race to dominate local online marketing, Google has steadily improved its offerings for small businesses that need an edge. Google+ Local is their flagship effort that combines Google Maps with a Yelp-esque review system aided by Zagat. The response has been very positive for the most part, as both SMBs and nationwide chains are using Google+ to their advantage to attract customers. During the past month, Google has added another entrée to its marketing buffet:...

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The Latest Google Maps Refresh & the Coming Local Mobile Slugfest

Posted on Jan 7, 2013 in Local Search Industry Insights

The Latest Google Maps Refresh & the Coming Local Mobile Slugfest

Location-aware mobile applications have been drastically changing the local search landscape for businesses and consumers alike since their arrival a few years ago. Nowadays, untethered and highly transitory users rely on smartphones and tablets to check in with major web service providers on the go for navigation and buying recommendations. Thanks to the exponential growth of geo-location capabilities and mobile commerce, the convergence of maps and marketing continues...

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