The Search CTR Equation: Paid + Organic = Max ROI

Posted on Jul 17, 2014 in Local Search Industry Insights

In the world of search engine marketing, one thing is certain – the rules and best practices for generating success are constantly changing. What works in organic search and SEO one day, can be obliterated the next with a single algorithm change by one of the major search engines. Clickthrough rates (CTR) on pay-per-click (PPC) ads also fluctuate as search engine results page (SERP) designs are modified. And with the US Federal Trade Commission’s recent update to its...

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Local SEO, Authentication & the Hazards of Call Tracking Numbers

Posted on Mar 18, 2013 in Local Search Industry Insights

Local SEO, Authentication & the Hazards of Call Tracking Numbers

When it comes to considering the use of call tracking numbers and their impact on local search and business listings information, local search optimization practitioners should take a page from the Hippocratic Oath, and “first, do no harm.” Search marketing specialist Christopher Sheehy of SEO provider Sidewalk Branding recently wrote, “Businesses tell me all the time how difficult it is for them to know what marketing tactics work and which ones don’t – what tools or...

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