Local SEO, Authentication & the Hazards of Call Tracking Numbers

Posted on Mar 18, 2013 in Local Search Industry Insights

Local SEO, Authentication & the Hazards of Call Tracking Numbers

When it comes to considering the use of call tracking numbers and their impact on local search and business listings information, local search optimization practitioners should take a page from the Hippocratic Oath, and “first, do no harm.” Search marketing specialist Christopher Sheehy of SEO provider Sidewalk Branding recently wrote, “Businesses tell me all the time how difficult it is for them to know what marketing tactics work and which ones don’t – what tools or...

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