Local Market LaunchThe startup will showcase the new tool and its full range of local online presence solutions at next week’s Street Fight Summit West in San Francisco.

Santa Barbara, California- May 31, 2013

Business listings management startup Local Market Launch today introduced a local visibility audit tool that enables national brands and multi-location businesses to gauge the local online presence (across search, local directories, and social media) of all their locations—whether they have two, hundreds or even thousands of locations.

Until now, managing the local online presence of multiple locations has been a resource-intensive undertaking for national and regional brands, often yielding mediocre results. Local Market Launch’s new tool allows brands to efficiently identify locations with underperforming aspects of online presence, such as inconsistent or incomplete business listing information in online directories, a factor that can diminish a location’s findability in online and mobile searches.

“Manual approaches to managing the ever-increasing number of digital channels that publish local business information are simply ineffective,” said Brian Coryat, CEO of Local Market Launch. “Our new local visibility audit tool enables multi-location businesses to get a handle on local online presence, control brand assets across their organization, and ultimately help increase traffic to their local operations. We look forward to introducing our new tool to attendees of next week’s Street Fight Summit West.”

Distinguishing features of the tool include:

  •     Ability to input a business location phone number and view associated directory listings in real time
  •     Widgetized for easy sharing of the same functionality with another website
  •     Ability for multiple businesses with the same name (e.g., Rusty’s), or for businesses that can’t be found with their phone number (e.g., new businesses) to be found
  •     Currently actively scans the top 25-plus directory websites, with additional directory sites continuing to be integrated into the tool

“A select group of agency partners have been using the tool in beta release with their national brand clients to review their local online visibility across search, local directories, and social media,” said Jeff Hoyer, VP of sales, Local Market Launch. “Feedback indicates it is a compelling pre-sales tool that agencies and resellers can use to effectively demonstrate the overall value of our business listings and reputation management solutions.”

Local Market Launch will showcase the new tool and the company’s full range of local online presence solutions for SMBs, franchisees and multi-location businesses, as a sponsor of next week’s Street Fight Summit West, which takes place June 4, at the Bentley Reserve, in Downtown San Francisco.

Local Market Launch’s Coryat will take to the conference stage to introduce a panel discussion titled, “How Mobile Analytics and Mapping are Transforming Local,” featuring Street Fight columnist Matt Sokoloff.

On the eve of the conference, Monday, June 3, Local Market Launch will host an invitation-only wine tasting event offering conference attendees “A Taste of Santa Barbara” and the opportunity to jumpstart the networking with their peers in the hyperlocal industry. To request an invitation to the event, contact Angela Tan at angela(at)localmarketlaunch(dot)com.

About Local Market Launch
Local Market Launch delivers business listings management and local presence solutions for national brands, multi-location businesses, franchises, and local SMBs through a growing network of channel partners, including directory publishers, newspaper publishers, broadcast media companies, digital media agencies and certified marketing representatives (CMRs). The company is delivering new standards of quality and service to business listings management that combines the best of DIY technology with the quality-controlled ease of a do-it-for-you solution. Learn more at http://www.localmarketlaunch.comhttp://www.localsearchoptimization.com , on Twitter@LocalLaunch and @LocalSearchOpt, Facebook https://www.facebook.com/localmarketlaunch and Google+.