SANTA BARBARA, Calif. – April 3, 2013 – Local Market Launch, the Santa Barbara-based startup that is driving new standards of quality and service in local presence solutions for national brands, multi-location businesses and SMBs, announced today that Jeff Hoyer has joined the company as Vice President of Sales. He will lead the company’s sales efforts, with a focus on channel partner development among local media companies, including directory publishers, newspaper publishers and broadcast companies, as well as digital media agencies and certified marketing representatives (CMRs).
“Jeff will be a tremendous asset as we continue to grow our channel partner network,” said Brian Coryat, founder and CEO, Local Market Launch. “His deep expertise and proven track record in the directory publishing, business listings management and SMB digital marketing space make him a valuable addition to our leadership team.”
Hoyer is a local media solutions veteran with significant experience in executive management, sales strategy and execution, online marketing, SEM/SEO, advertising sales, customer and client relationship management and leadership development.
“Accurate business listings data is the foundation of today’s local digital economy, as consumers increasingly engage with local businesses through social networks and mobile devices,” said Hoyer. “Helping local businesses, national brands targeting locally and multi-location businesses manage their listings data efficiently and effectively has to be an essential element of any local media company’s digital marketing solution set. Local Market Launch has developed a solution that is truly ahead of anything currently on the market in terms of data quality, focus on the customer experience and ease of ongoing management. I am excited for the opportunity to bring it to the marketplace.”
Prior to joining Local Market Launch, Hoyer was SVP, Sales & Marketing at Name Dynamics/Universal Business Listing. He also served as VP, National Sales for R.H. Donnelley/Dex Media, where he managed a national team of 30, with P&L responsibility of $420 million in print, online and PPC products. Previously he was Group VP, TMP Worldwide, managing four VP/GMs and a portfolio of national clients.
About Local Market Launch
Local Market Launch delivers next-generation business listings management and local presence solutions for national brands, multi-location businesses and franchises, and local SMBs through a growing network of channel partners, including directory publishers, newspaper publishers, broadcast media companies, digital media agencies and certified marketing representatives (CMRs). The company is driving new standards of quality and service through a hybrid approach to business listings management that combines the best of DIY technology with the quality-controlled ease of a do-it-for-you solution. Learn more at www.localmarketlaunch.com, www.localsearchoptimization.com, on Twitter @LocalLaunch and @LocalSearchOpt, Facebook https://www.facebook.com/localmarketlaunch and Google+.