In the race to dominate local online marketing, Google has steadily improved its offerings for small businesses that need an edge. Google+ Local is their flagship effort that combines Google Maps with a Yelp-esque review system aided by Zagat. The response has been very positive for the most part, as both SMBs and nationwide chains are using Google+ to their advantage to attract customers. During the past month, Google has added another entrée to its marketing buffet: dedicated phone support for online merchants. Here’s everything you need to know about phone support and its implications for e-commerce.
Location-aware mobile applications have been drastically changing the local search landscape for businesses and consumers alike since their arrival a few years ago. Nowadays, untethered and highly transitory users rely on smartphones and tablets to check in with major web service providers on the go for navigation and buying recommendations. Thanks to the exponential growth of geo-location capabilities and mobile commerce, the convergence of maps and marketing continues unabated. The new Google Maps app for iOS and Android threatens to fully dominate the mobile map marketplace if left unchallenged by rivals in what is now a multi-billion dollar industry.