The Local Consumer’s Path to Purchase [Infographic]

Posted by in Local Search Industry Insights

Inevitably, the path to purchase has become much more complex with the advancement of digital media. While buyers once heavily relied on word of mouth recommendations, they now have a proliferating number of channels to research and evaluate who or where to buy from. This is especially confusing for business owners, who must adapt to all the directories, social media sites, and apps that people are using to find local businesses. Considering the kind of decisions consumers are making and how they are making them, we’ve architected an infographic to map out the many stops on the path to a final purchase.

digital-path-to-purchase-infographic copy

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    2 Comments

  1. Hello:
    I have two restaurants are in San Francisco, this is our website a restaurant in China Town http://www.zandyrestaurant.com/en/index.html
    Also in the new China Town
    http://www.chilihousesf.com/en/
    Short-term goal is to do google adword, Local Online Marketing.
    Medium-term goal to make: SEO Company you the best local enterprises to develop our long-term development projects, is willing to cooperate with your company long-term.

    • Thank you for reaching out to us. We have great solutions for your restaurants and can help you out with your short and long term goals. A member of our sales teams should be in contact with you shortly.

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